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iComfort Directions

Our latest advancement in sleep technology.

Serta changed the memory foam category forever with the iComfort® Sleep System, which features the world’s first memory foam infused with the support and cooling touch of Serta’s MicroSupport® gel. Now Serta introduces iComfort® Directions™, a premium memory foam mattress line featuring our first dual-action gel memory foam in a sleep system designed from the surface to the core for enhanced cooling comfort and individualized body support. Serta’s new Cool Action™ Dual Effects™ material is the world’s first memory foam to combine both Serta’s original MicroSupport® gel and our breakthrough MicroCool+™ gel in a material with 25% more total gel than our original Cool Action™ gel memory foam. Plus, you can complete your iComfort Directions sleep system with the new Serta® Motion Custom™ Adjustable Foundation, the most advanced adjustable base you can buy today.

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Introduce yourself to the mattress that revolutionized memory foam.

Since its introduction, the iComfort® Sleep System has helped people get the comfort they need without the potential negatives associated with traditional memory foam sleep systems. In fact:

  • 98% of iComfort mattress owners surveyed are satisfied with their mattress purchase
  • 97% would recommend iComfort to a friend or colleague
  • 9 out of 10 iComfort mattress owners agree that iComfort properly supports their entire body

(Source: GFK Buyer Satisfaction Study, 2012)

Now, we are introducing all-new iComfort models for 2014 with even more innovations designed to provide you with the cooling comfort and support you need for a rejuvenating sleep experience. Every new iComfort mattress now features:

  • Cool Action™ Dual Effects® Gel Memory Foam – Serta’s latest breakthrough in gel memory foam technology.
  • EverFeel™ Technology for a difference you’ll feel the moment you lie down

We offer a variety of models ranging in feel from luxuriously plush to extra-firm so you can find your comfort match! Shop our iComfort mattress models now.

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Perfect Sleeper

Experience enhanced cooling comfort and support right at the sleep surface with Serta’s exclusive SmartSurface™ with MicroSupport® gel.

Serta has joined forces with the National Sleep Foundation (NSF) to introduce the all-new Perfect Sleeper, the Only Official Mattress of the National Sleep Foundation. This Perfect Sleeper® SmartSurface™ Elite collection features Serta’s exclusive SmartSurface™ with MicroSupport® gel, which combines three technologies for enhanced cooling comfort and support right at the sleep surface. These mattresses are compatible with Serta’s Motion Essentials™ Adjustable Foundation.

Engineered with input from the NSF, each Perfect Sleeper mattress is designed with a set of unique features to address the 5 common sleep and mattress issues that people face every night:

    5 Common Sleep and Mattress Issues
  • Tossing & Turning
  • Lack of Support, Leading to Back Pain
  • Sleeping Too Hot or Too Cold
  • Partner Disturbance
  • Mattress Roll-Off or Sag

Every new Serta Perfect Sleeper® mattress comes with the National Sleep Foundation’s exclusive Guide to Sleeping Well. This informative booklet provides tips, suggestions, and resources to help you get the most from your new Perfect Sleeper® mattress each and every night.

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About Serta

Serta is proud to be the manufacturer of the World’s Best Mattress. Our commitment to quality has made us a leader in the industry, and we look forward to helping you find the right mattress so you can get a better night’s sleep for years to come.

Here you will find everything you need to know about our company. The complete Serta history is at your fingertips. All the Serta news, and the lowdown on our new headquarters that made the Chicago Tribune’s Architecture: 10 Events Not to Miss column. You’ll also find the latest Serta innovations that have made us a leader in providing comfortable mattresses year after year as well as information on finding a career with Serta.

Serta Press Room

Get the latest news and information about Serta, Inc., and Serta technologies and innovations Read More

Serta & Environmental Responsibility

We are committed to making the world a more comfortable place for everyone. As part of this commitment, we have been and remain invested in reducing our carbon footprint Read More

Serta History

From the beginning, Serta licensees recognized the value of a strong national brand. What’s more, they had a product that stood for innovation and Read More